Skip to content Skip to footer

Dennis Overholser Acquires Ownership of Painless Performance Products


Dennis Overholser Acquires Ownership of Painless Performance Products, Paving the Way for a Promising Future

FORT WORTH, TX – June 24th, 2024 – Dennis Overholser, the visionary co-founder and inventor of Painless Performance Products, has successfully retained ownership of the company, marking a significant milestone in its storied history. With this exciting development, Overholser reaffirms his commitment to innovation, quality, and the relentless pursuit of excellence in automotive electrical systems.

Established in 1990, Painless Performance Products has been a cornerstone in the automotive aftermarket industry, renowned for its solutions that simplify wiring complexities for enthusiasts and professionals alike. Overholser’s ownership signals a new era of focused leadership and strategic growth for the company.

“I am thrilled to take the helm of Painless Performance Products,” said Dennis Overholser. “This company has always been my passion, and I am eager to steer it towards new heights of success and innovation. Our team is dedicated to delivering the highest quality products and unmatched customer service.”

Under Overholser’s leadership, Painless Performance Products is poised to expand its product offerings, enhance operational efficiencies, and strengthen its position as a market leader. Over the years, the company has earned a reputation for reliability and ingenuity, reflected in its diverse range of wiring harnesses, EFI solutions, switch panels, and more.

“We see a bright future ahead for Painless Performance Products,” Overholser continued. “Our focus remains on driving innovation and meeting the evolving needs of our customers. With ownership restored, we have the agility to respond swiftly to market demands and continue our tradition of excellence.”

Overholser’s journey with Painless Performance Products spans decades, marked by a deep-seated passion for automotive technology and a commitment to delivering superior products that empower enthusiasts worldwide. His acquisition of the company underscores his unwavering dedication to its values and long-term success.

For more information about Painless Performance Products and its range of automotive electrical solutions, please visit 

About Painless Performance Products:

Painless Performance Products is a leading manufacturer of automotive electrical systems, specializing in wiring harnesses, EFI solutions, switch panels, and accessories. Founded by Dennis Overholser, the company has established itself as an industry innovator, delivering reliable, high-quality products that simplify vehicle wiring and enhance performance.

Make It Easy.
Make It Painless.


2501 Ludelle St
Fort Worth, Texas 76105

Tech Support

Central Time Zone (CST)

Monday-Thursday 8AM to 5PM

Friday 8AM to 4:30PM 



Red Goat Marketing © 2024. All Rights Reserved.